We’ve all heard the saying, “Don’t judge a book by its cover.” It’s a reminder not to make assumptions based on appearances alone.
But we rarely follow this saying as we mostly pick those stories that appeal to our eyes. Moreover, most people like to decorate their rooms with attractive or unique cover art. Therefore, the exterior design becomes a crucial factor in leveling up your book’s sales. So if you are planning to publish something and have no clue about how to craft an outstanding book cover, then we’re here to help.
In this article, we will discuss the psychology behind designing a cover. So keep reading,
Catch The Eyes: Key Elements Of A Book Cover Design
It is one of the tricky questions of what things make an attractive cover for books.
Oftentimes, people think that adding a cute image or using good bright colors is enough. But it is not true. If you have ever noticed fantasy book cover designers, they create artwork that represents what is inside your story. They understand how a front page can impact readers’ minds and make them dig inside.
So now, let’s have a look at the elements that can make or break the book cover.
Role Of Colors
It’s fascinating how much impact colors have on our purchasing decisions. Whenever we’re on the lookout for something, the one that catches the eye is the pigments on that product.
And what’s impressive is that everyone sees the same color from a different perspective. For women, purple represents creativity; for men, it showcases luxury; and for kids, it portrays magic. Thus, it is vital to understand the psychology of the segment you are thinking of targeting. But keep this in mind that the shades of the cover have an impression on people according to their gender, age, and even culture. Therefore, pick the ones that offer positive energy.
Furthermore, to select the right pigments, you must focus on these three things: the genre of the book, your audience, and the tone that showcase the emotion of the story. Lastly, it is also recommended to use contrasting shades as they feel pleasing to the eyes, even from a distance.
Power Of Pictures
If you think that adding any creative imagery can make the book cover appealing, then it’s not true.
The front page of a book is like an artwork that showcases what the reader will interact with inside. Therefore, all the graphics should be relevant to the theme or story of the book. You can include the representations of the characters mentioned in the tale.
Oftentimes, a reader concludes the book on the bases of its front page. And expect the same while reading it. Therefore, it is vital to visualize what’s inside, or the buyer wouldn’t find it interesting. Other than that, it’s important not just to deliver the message straight up. Adding a bit of suspense can make the buyer feel more intrigued and curious to explore the book.
Z-Pattern Layout
There is one method that can easily grab the attention of your audience, the Z- pattern layout.
If you might notice that the human eye is naturally designed to check things from top left to right and then the bottom left to right. As a result, it creates a “Z” shape pattern. Thus, if you include elements according to this concept, then it will assist you to hook the reader. If you are in confusion about how to create one, you can also take aid from various online Book Layout Designing in UK. These professionals will help you by guiding you about how you can construct a cover that makes your next release a smashing hit.
Although, the symmetrical layout also works fine while crafting a front page. But it won’t have that much impact on the reviewer’s mind.
Typography
The last thing can you have to take into your notice is the text and fonts of your front page.
As you might have observed while watching the cartoon, the typography of the titles is always based on the theme or genre of that program. The scary ones, most of the time, use “Creepster Fonts”. On the other hand, the fantasy ones often use “Serif Fonts”. The same is the case with the books as well.
Therefore, make sure to use the right text for your cover photo. Other than that, the size of the letters also plays a huge role. For instance, big fonts fascinate kids of 2 to 5 years of age, but kids of 9 to 12 prefer books with fancy fonts. Thus, if you want to attract the right audience and convince them to purchase your novel or volume, then you must incorporate fonts that are relevant to the storyline. Lastly, it is also essential to not fill the cover with a lot of imagery so that the text gets hidden. It never pleases the eyes.
Moreover, the text must be of bright colors to make them visible even from afar. Avoid using dull shades, as they dim the magic of the cover and also don’t get in notice while passing by.
All in all, these are the few things that can aid in the success of your book or the failure as well. So if you want to become a best seller, then you must give the cover photo the attention it needs. It’s fascinating to think that our brains are wired to absorb visual aids faster than other types of information. Therefore, you might have observed that we tend to understand the banners or covers faster.
Conclusion
So people can judge a book through its front page.
The fact is that the front page is like a sneak peek of what’s to come, a symbol of the story waiting within. Thus, it’s your duty to design it while keeping the theme of the book in mind. We have covered all the vital elements that can help in designing the winning one.
It’s no secret that book covers play a major role in making our decision to buy. After all, the cover is the first thing we see and often sets the tone for our expectations. But it’s also essential that these front pages solely don’t influence that purchase. It’s the suspense that they create which makes the buyer wants to know more about it. Lastly, no matter what segment you are targeting, no one prefers a cover full of visuals. Therefore, you must avoid bombarding them with unnecessary elements. So why are you delaying more? Use these suggestions and compose an outstanding cover for your next publication.
